![]() In an era of nonstop “ cores ” and fast-burning social media trends, Barbiecore is soldiering on, nearly a year since the term emerged. And yet Barbiecore has achieved surprising longevity. The Barbie movie itself is still over a month away from hitting theaters. Snaps of stars Margot Robbie and Ryan Gosling, who play Barbie and Ken, respectively, in neon spandex and shocking pink cowboy attire, and even of director Greta Gerwig wearing a pink jumpsuit onset, quickly spread online, sparking a craze (or at the very least a trending social media hashtag) for all things Barbiecore. Sign up for the Quartz Daily Brief, our free daily newsletter with the world’s most important and interesting news.Ever since the first behind-the-scenes photos of the upcoming Barbie movie were leaked last summer, the internet has been rife with all things pink. The Jing Daily story was reporting on a different trend among China’s fashion shoppers: More and more are buying domestic Chinese brands, rather than foreign labels. “Individual tastes, instead of social status, have become defining elements of fashion identity.” “Today’s Chinese consumers appear to be more like their western counterparts than like their parents,” Juanjuan Wang, an author and professor at the University of Minnesota, recently told Jing Daily. If the number of searches for a term was small to start, it’s easier for them to show high growth.Įven so, the data points to a rising number of adventurous fashion shoppers, influenced by pop culture. It’s worth noting that Taobao’s figures are looking specifically at growth, rather than total search volume. The company also made the surprising prediction that, in 10 years, “the average female Chinese consumer will at least own one blazer,” exceeding the average among men.Ī timeline of how things went downhill for TikTok in India Taobao noted that the search term “blazer” was frequently paired with the name of an actress or singer, such as Yang Mi or Yao Chen. The interest appears at least partly tied to the influence of Chinese celebrities. So far this year, through March 14, searches for oversized “big brother” blazers were up 317%, while the volume of transactions for the style grew 139%. Many were looking in particular for oversized blazers. The data from Taobao, which caters to a range of price points, including a good deal of inexpensive clothing, found that suits were a top choice for female customers. (Taobao originally published its findings on the Chinese social-media platform Weibo, as the South China Morning Post reported.) “According to Taobao transaction data, female consumers prefer more neutral and ‘masculine’ fashion items whereas male consumers are becoming more sophisticated and gravitate toward gender neutral, ‘China cool’ streetwear pieces,” says a translated copy of the report provided to Quartz. Among them was a surge in shoppers happy to overlook stereotypical gender ideas about who should wear what.įacebook waited until the Mueller report dropped to tell us millions of Instagram passwords were exposed In a new report, Taobao laid out the top trends it’s seeing. That volume gives it good insight into what sort of items shoppers are looking for in China, which is set to overtake the US as the world’s largest fashion market this year. The Alibaba-owned site is the country’s largest e-commerce marketplace, claiming 636 million active users in 2018 (pdf). In China, a lot of clothes shopping takes place online, and one of the leading sites where it happens is Taobao.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |